We all know we need technology to help us reach out marketing goals. In fact, without technology our reach will be one fraction what it could be, our profits will be minimized, and the impact we are able to make on the world will be significantly diminished.
So, when you get back from that amazing marketing conference, and you’ve planned out your marketing strategy, you’ve written your emails or hired a copywriting, then what do you do?
What do you do with all of that content that you have to get into the hands of your prospects and ideal customers?
Like everyone else, you probably find a CRM or email program you can use to send out your emails and you sign up.
But how do you decide which program to use? And how do you set it up for scaling and growth? What do you do so you can implement all of the great ideas you came up with and new strategies you learned at that amazing marketing conference?
How will you ever take everything you learn from all the binders and all the courses you’ve enrolled in if you don’t have your technology set up right from the beginning?
Yes. It’s that simple. You won’t.
But not to worry. There is one very simple, but critically important, thing you can do to make sure that all of that time, effort and money won’t go to waste.
Before you commit to any programs, before you decide on what you are going to purchase, figure out where you want your business to be in 1 year.
Now, you don’t have to figure it out for 3 or 5 years from now, but you do have to look ahead by a year.
What products and services will you be offering? What will your client base look like? What new marketing techniques do you think you’ll be using to build your business? How many clients will you have? How big a list will you be managing?
All of these are important questions that will help direct what platforms and services you decide to implement today. The answers to these questions will help you choose what kind of software you need, and even which specific platform and plan you will want to choose.
You may decide to get something slightly bigger than you need right now in anticipation of the growth you are expecting. Switching up your software in the middle of a growth cycle can be very difficult. If you expect to grow, implement the technology you will need in a year, not in a month.
To make these decisions we recommend 5 simple steps:
- Write out where your business is today
- Write out where you expect your business to be in one year
- Figure out what kind of growth you anticipate based on your answers to questions #1 and #2
- Research the software available to you today (or consult with an expert if you’d like to hire that out)
- Choose your top 3 choices and ask for demos of their platform
That’s it. Once you have seen all the demos you will be able to decide and move forward. You will be able to confidently implement the systems you need to grow your business over the next year without the fear of outgrowing your systems.
And when you’re ready, at the end of this year, you can repeat the same process and see if you need to begin looking for your next system.